Have you ever felt like this:
“I’m showing up everywhere,” – “I’m posting, emailing, running ads… but it’s like I’m invisible. No one’s paying attention.”
This is me…
People often stop me and tell me they love my content and my feed full of tips. You know, my emails were consistent. My product is solid. But something is missing. I know this, because the sales are not pouring in this time round…
When I look at my social medial posting for my last course that I ran – it all blended in. No edge. No spark. No reason to stop scrolling.
And that’s when I remembered…
The Brain Has a Filter
If you want to get noticed, you need to understand how the human brain works. We’re exposed to over 10,000 brand messages a day. Noise. Our brains are wired to ignore 99% of the noise — unless it trips one of five switches.
These are the 5 Things That Cut Through the Noise:
- Scary – Signals danger. We pay attention to avoid harm.
- Strange – Feels new, unexpected or jarring. Breaks the pattern.
- Sexy – I really hate this term, it’s not looks. It’s anything we desire. Think luxury items and beautiful experiences.
- Free Value – Something useful, instantly. A win without a catch.
- Familiar – We trust what we know. Repetition creates recognition.
You don’t need to do all five. But if you’re doing none of them, your audience will scroll right past you.
Stop the Scroll!
If no one responds. No one buys.
And it’s not because you’re not good. It’s because you’re not triggering attention.
Visibility isn’t just about showing up. It’s about cutting through the noise.
Can You Spot It in Your Own Business?
🧠 Look out for these signs that you’re getting lost in the noise:
- Your posts get likes but no clicks
- Your lead magnet doesn’t convert
- You’re consistent… but invisible (no clicks)
- People say “Oh I didn’t know you did that!” even though you’ve posted about it for months
- You feel like you’re yelling into a void
Ask yourself:
- Does my content include any element that’s scary, strange, sexy, valuable, or familiar?
- Do people pause when they see my brand, or do they keep scrolling?
- What’s the last thing I published that made someone message me out of the blue?
This Week’s Action: Choose One and Turn it UP
Pick one of the five — just one — and lean into it this week.
- Share a strange or unpopular opinion in a video
- Offer real value in your next email (like a swipe file, checklist, or tool)
- Repeat a single branded visual every day for 5 days on all your social platforms to build familiarity
- Tell a scary truth your audience needs to hear (yes, this includes calling out bad practices)
- Make your offer sexier — not cheaper. Sexier = better positioning, clearer outcomes, desirable benefits
📢 Bonus: Tag me in your content (@annegrayrsa on all the platforms) — I’ll reply with feedback.
Here’s to standing out for the right reasons,
Anne Gray
PS. When you are ready, here are a few ways we can work together:
- Join The Leaders’ Library – our fast-growing, free online community for business owners and leaders who want powerful group coaching, high-value networking, and real accountability – without the high price tag. Over 300 members are already in. Click here to join us now
- Need help growing or scaling your business? I offer Flowcode coaching and consulting for small to medium business owners who are ready to solve the problems holding them back. Don’t let another month pass without a clear growth plan. Book a call or check out my services here
- Are you a Health Care Practice Owner? Our flagship course, Grow Your Healthcare Practice, gives you the essential business skills they never taught you in varsity – and it’s been transforming practices across South Africa. The next intake fills up fast. Click here to get on the early access list